July 5, 2012

There are new reports that Apple is currently in the process of cranking out a new iPad. This new iPad won’t come with any new striking features, there will be no HD front facing cameras or the ability to call or anything. It will be the same iPad, in a smaller form factor. However, the other part of this that makes it so alluring is the cheaper price that comes with this. A cheaper iPad, while smaller, is expected to be what some call, “a rival’s nightmare”. One hand up that many rivals had was a cheaper device, even as we look at Window’s new tablet. However, with a tablet that could be priced between $200 and $250, from a company as quality as Apple, it makes it a defeated battle for the competitors out there.

What we know now about the iPad Mini points to many things that make it appealing to possible consumers. The new iPad Mini is expected to be between 7 and 8 inches, however there are reports that both sizes will be available at differing price ranges. What we also know is that the price at the feasible end is around $200 and $250, however we shouldn’t be surprised if it becomes advertised at $300 (or the more popular $299.99). One last note on pricing, a $250 price tag isn’t too low for Apple though. Since it is at a consumer friendly price range, unlike a $500 iPad, more individuals will be willing to pay. May I add, $299 fits in because the iPad 2 is $399 and the new iPad is $499. Apple loves pricing scales.

Aside from price, the individuals we expect to make use of the iPad Mini include children and individuals not looking to have an iPad for its ascetics. These are the individuals that won’t always be looking to the iPad as a device for catching up on Words with Friends or to finish their movie from AirPlay, but may use the iPad for more educational and practical means. Educational and research companies and schools may make use of a smaller iPad Mini because of it’s appealing price range without skimping on the iPad features we know and love.

We expect the iPad Mini, due to the lack of it being a device needing any extreme internal reconfigurations, to be available this fall with iOS 6 and the iPhone 5. What are your thoughts of the iPad Mini? Is it a device you’d get for yourself or a family member? Let us know in the comments below.

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